|Alison Wachstein ©2008|
Lygo is an internationally recognized creative director and packaging
designer with over 35 years of experience. She is a result-oriented,
mobile consultant, who is a proven product mover, increasing sales
and brand loyalty. She has extensive international experience in
direct marketing, packaging; sales promotion and advertising with
supportive web film and television production expertise.
Lygo worked with Fortune 500 clients and major ad agencies worldwide.
She won an international Addy award and has had diverse account
experience in packaging, copywriting, design, print, collateral,
concept development and sales presentation including:
Goods Liquor & Beverages Healthcare Beauty
Tech Finance & Banking Scientific Technology
Exhibit Design Toys & Games Real Estate
Events Fund Raising Film & Television
Bachelor of Fine Arts (B.F.A.) with Minor in Psychology from
Carnegie Mellon University and (Eagle Art Scholarship, Toronto,
Canada). National Management Training Graduate part of (General
Electric, Executive Training).
STUDIES: Illinois State University, McMaster University
(Ontario, Canada) Kansas City Art Institute (Hallmark Cards) and
Chicago Art Institute. Graduate of computer upgrade courses.
HONORS: Pantone Executive Consulting Board (NYC), Member of
various General Electric Marketing Task Forces, Creative Strategy
Boards. Owner of full-service design corporation for over 25 years.
Independent Film & TV Producer with international experience.
Past National Member of DMA/ Direct Marketing Association,
International Ad Clubs plus National Academy of Television Arts &
Sciences. She is listed in Who"s Who in Entertainment and
the International Book of Honor.
NYC Helene Curtis Faberge Toronto Oil of Olay Dr. Scholl
Keri Lotion Mitchum Thayer Tums Nabisco Foods
Australia Johnson & Johnson General Foods Morton Salt Betty
Choice Nestle NY, HK, OZ Countrytime Lemonade Pepsi Sanka
& Howell Friskies Pet Food HK General Electric NBC
Hotels HK King World NYC, LA "Muppet Movie" MCI
Cards Chess the Musical OZ Save the Holyland American Express
Vodka Western Publishing Newsweek Magazine Japanese Airlines
president and creative director of Master Productions Inc., Mrs. Lygo
services accounts in California, Chicago, New York City, Hong Kong,
Sydney Australia, Israel, London, Florida, and South Carolina.
Currently, she specializes in graphic design, book publishing, and
most recently completed the illustrations for the book Teaching